Amigos do Cadastro · 2027
Brazil's largest data governance event happens in August.
Amigos do Cadastro is the annual gathering hosted by 4MDG that brings together data, procurement, tax and technology professionals for a full day of talks, simultaneous sessions and networking. Every year in August, in São Paulo.
DATE
August 2027
TIME
To be announced
VENUE
São Paulo, SP
EDITION
5th edition
More than an event
A meeting point for those who care for data.
Data governance, procurement and technology in the same room: professionals from large companies, specialists and decision makers in an immersion of best practices, trends and networking.
The event happens every year in August, in São Paulo, and each edition changes its format, venue and program.
Teatro Sabesp Frei Caneca: more room for more connections.
Talks moderated by specialists from large companies.
Raffles, gifts and exclusive discounts for attendees.
Topics beyond data: career, innovation and project management.
Last edition
What happened in 2026.
+1,410
registrations
+255
organizations attended
8h
of content
+20
speakers
Gallery
How the last edition went.
Paulo Cordeiro signs his book Master Data Management (MDM) for an attendee at Amigos do Cadastro 2026
On video
See what it feels like.
A glimpse of what happens at Amigos do Cadastro: talks, simultaneous sessions, a business area and the gathering of those who care for data at the country's largest companies.
Program
The whole day, hour by hour.
The 2026 program, as it happened.
8:00 to 9:00
Check-in
Arrival, badge pickup and welcome coffee.
8:30 to 8:55
Simultaneous pop-up sessions
Supplier qualification in the tax era, with Jéssica (4MDG) · PDM, with Flávio Souza (4MDG).
9:00 to 9:30
Opening
Paulo Cordeiro (4MDG).
9:30 to 10:00
Simultaneous talks
Master data is worth millions, with Camila Lopes (Kora) · Behind the scenes of the Protheus to SAP migration, with Leonardo Queiroz (Baruel).
10:00 to 11:00
Coffee break and networking
Visit to the business area.
10:05 to 10:55
Simultaneous pop-up sessions
MDM Engineering, with Quesia (4MDG) · A data program in the AI era, with Luís Rúdi (Sabesp) · The DUIMP product catalog, with Victor Chaves (GE HealthCare) · Governance that reduces risk, with José Herculano.
11:10 to 11:40
Your SAP S/4HANA project starts with data, not at go-live
Lucas Morrone (INSI).
11:40 to 12:20
Solution demo
Flávio Souza and César Coelho (4MDG).
12:20 to 13:45
Lunch
Midday pop-up sessions: DaaS, with Quesia (4MDG) · The future of 4MDG, with Raul (4MDG).
13:00 to 13:25
Simultaneous pop-up sessions
Process maturity, with José Renato (Soul Varejo) · Before AI comes master data, with Célio Silva (Leega).
13:50 to 14:20
Process maturity: paths to evolve
Lucas Sanches (Agidesk).
14:20 to 14:50
Round table: from governance to intelligence
How AI is redefining data management. Vanessa Cavalcante (BMG) and Alexandre Figueiredo (4MDG).
14:50 to 15:20
Disney-style enchantment
Gabriel Villarreal (Four).
15:20 to 15:50
Simultaneous talks
Is data governance sick?, with Prof. Carlos Caldo · Impacts of the Tax Reform on the technology sector, with Vanessa Domene (DNA Law).
15:50 to 16:50
Coffee break and networking
Pop-up sessions at 16:00: Antifragile AI, with Antonio Muniz (Brasport) · Self-knowledge and human communication, with Gilka Alvarez.
17:00 to 17:40
Group activity and closing
Paulo Cordeiro (4MDG).
18:00 to 20:00
Happy hour
Closing with open networking.
Free ticket
R$ 0
Access to all talks, simultaneous sessions, coffee breaks and the business area. Seats limited to the theater's capacity.
Save my spotVIP ticket
For those who want a more strategic experience.
Exclusive networking with speakers and guests.
Reserved seating in the front rows and a fast pass at check-in.
VIP area with its own coffee and lounge.
25% discount voucher for the MDM Academy.
Event backpack, bottle and t-shirt.
Signed copy of the book Master Data Management (MDM): Fundamentos e Aplicações.
Closing happy hour.
Speakers
Who took the stage in 2026.
Full list of everyone who took the stage at the 2026 edition.
Paulo Cordeiro
4MDG
Opening, group activity and closing. Author of the book Master Data Management (MDM): Fundamentos e Aplicações.
César Coelho
4MDG
Platform demo, alongside Flávio Souza.
Flávio Souza
4MDG
PDM and solution demo.
Camila Lopes
Kora Saúde
Master data is worth millions: how data quality protects revenue.
Leonardo Queiroz
Baruel
Behind the scenes of the Protheus to SAP migration.
Luís Rúdi
Sabesp
The power of a data program in the era of artificial intelligence.
Victor Chaves
GE HealthCare
The DUIMP product catalog: turning data into compliance.
Lucas Morrone
INSI
Your SAP S/4HANA project starts with data, not at go-live.
Gabriel Villarreal
Four
Disney-style enchantment: turning customer experience into results.
Vanessa Cavalcante
Banco BMG
Round table on governance, AI and data management.
Vanessa Domene
DNA Law
Impacts of the Tax Reform on the technology sector.
Antonio Muniz
Brasport
Antifragile AI.
Jéssica
4MDG
Supplier qualification in the tax era.
Quesia
4MDG
MDM Engineering and Data as a Service.
Raul
4MDG
The future of 4MDG.
Prof. Carlos Caldo
Consultant
Is data governance sick, or is it us who have not yet learned how to practice it?
Lucas Sanches
Agidesk
Process maturity: paths to understand your current stage and evolve.
José Herculano
Procurement specialist
How data governance reduces risk and protects millions in suppliers and contracts.
Gilka Alvarez
Consultant
Self-knowledge and human communication: the foundation of relationships that deliver results.
Sponsors
Who made the edition happen.
DIAMOND
GS1 Brasil
GOLD
Agidesk · INSI · Soul Varejo
SUPPORT
Brasport · BRAngels · Home Agent · MDM Academy · QSoft
Want to sponsor or speak at the next edition? Diamond, gold and support tiers, plus business space in the foyer.
The 2026 venue
Teatro Sabesp Frei Caneca
R. Frei Caneca, 569 — Consolação, São Paulo, SP, 01307-001
The 5th edition takes place in São Paulo in August 2027 — venue and date to be announced. Follow the news through pre-registration.
Contact
Want to sponsor or speak?
Sponsorship tiers, business area and call for talks. Tell us your interest and the event team will reply with the edition's materials.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000
Common questions
Questions about the event
Every year in August, in São Paulo. The 2026 edition took place on August 19, at Teatro Sabesp Frei Caneca. The 5th edition, in 2027, has no date or venue yet — follow the pre-registration for news.
There is a free ticket, with access to all talks and the business area, and a VIP ticket, with additional benefits. Both are obtained through the official registration page.
No. The audience brings together data, procurement, tax, IT and operations professionals, plus topics on career, innovation and project management.
Through the form on this page. There are diamond, gold and support tiers, plus a business area, and the call for talks opens a few months before each edition.
Yes. Talks, times and speakers are confirmed over the months leading up to the event, and the format changes with each edition.
Testimonials
What attendees said afterwards.
Excerpts from public LinkedIn posts about the 4th Amigos do Cadastro, on August 19, 2026, translated from Portuguese. Title and company as registered at the event.
Bad data is not an IT problem. It is a business problem.
RENÊ LOPES · DATA & ANALYTICS COORDINATOR · CERTISIGN
Networking that builds knowledge, and knowledge that builds connections.
LUCAS BONIN · DATA SPECIALIST · DÖHLER AMÉRICA LATINA
More and more, master data must be seen as a strategic area, not just an operational one.
ALEXIA GABRIELLA · MASTER DATA ANALYST · NUTRIMENTAL
Caring for master data will be a strategic edge to soften the impact of the Tax Reform.
FERNANDA PREZZOTO · TAX MANAGER · TENDA ATACADO
Being close to professionals facing similar challenges is always a chance to grow.
JOÃO CLAUDIO MONTEIRO · PROCUREMENT SPECIALIST · ENEVA