Amigos do Cadastro · 2026
Brazil's largest data governance event happens in August.
Amigos do Cadastro is the annual gathering hosted by 4MDG that brings together data, procurement, tax and technology professionals for a full day of talks, simultaneous sessions and networking. Every year in August, in São Paulo.
DATE
August 19, 2026
TIME
8:00 to 17:30
VENUE
São Paulo, SP
EDITION
4th edition
More than an event
A meeting point for those who care for data.
Data governance, procurement and technology in the same room: professionals from large companies, specialists and decision makers in an immersion of best practices, trends and networking.
The event happens every year in August, in São Paulo, and each edition changes its format, venue and program.
Teatro Sabesp Frei Caneca: more room for more connections.
Talks moderated by specialists from large companies.
Raffles, gifts and exclusive discounts for attendees.
Topics beyond data: career, innovation and project management.
Last edition
What happened in 2025.
+1100
registrations
+500
attendees
+10 hours
in duration
+20
talks
Gallery
How the last edition went.
Packed auditorium during the opening of Amigos do Cadastro
On video
See what it feels like.
A glimpse of what happens at Amigos do Cadastro: talks, simultaneous sessions, a business area and the gathering of those who care for data at the country's largest companies.
Program
The whole day, hour by hour.
Program for the 2026 edition, subject to change until the event date.
8:00 to 9:00
Check-in
Arrival, badge pickup and welcome coffee.
8:30 to 8:55
Simultaneous pop-up sessions
Supplier qualification in the tax era, with Jéssica (4MDG) · PDM, with Flávio Souza (4MDG).
9:00 to 9:30
Opening
Paulo Cordeiro (4MDG).
9:30 to 10:00
Simultaneous talks
Master data is worth millions, with Camila Lopes (Kora) · Behind the scenes of the Protheus to SAP migration, with Leonardo Queiroz (Baruel).
10:00 to 11:00
Coffee break and networking
Visit to the business area.
10:05 to 10:55
Simultaneous pop-up sessions
MDM Engineering, with Quesia (4MDG) · A data program in the AI era, with Luís Rúdi (Sabesp) · The DUIMP product catalog, with Victor Chaves (GE HealthCare) · Governance that reduces risk, with José Herculano.
11:10 to 11:40
Your SAP S/4HANA project starts with data, not at go-live
Lucas Morrone (INSI).
11:40 to 12:20
Solution demo
Flávio Souza and César Coelho (4MDG).
12:20 to 13:45
Lunch
Midday pop-up sessions: DaaS, with Quesia (4MDG) · The future of 4MDG, with Raul (4MDG).
13:00 to 13:25
Simultaneous pop-up sessions
Process maturity, with José Renato (Soul Varejo) · Before AI comes master data, with Célio Silva (Leega).
13:50 to 14:20
Process maturity: paths to evolve
Lucas Sanches (Agidesk).
14:20 to 14:50
Round table: from governance to intelligence
How AI is redefining data management. Vanessa Cavalcante (BMG) and Alexandre Figueiredo (4MDG).
14:50 to 15:20
Reliable data, intelligent business
Gabriel Militão Lopes (GS1).
15:20 to 15:50
Simultaneous talks
Is data governance sick?, with Prof. Carlos Caldo · Impacts of the Tax Reform on the technology sector, with Vanessa Domene (DNA Law).
15:50 to 16:50
Coffee break and networking
Pop-up sessions at 16:00: Antifragile AI, with Antonio Muniz (Brasport) · Self-knowledge and human communication, with Gilka Alvarez.
17:00 to 17:40
Group activity and closing
Paulo Cordeiro (4MDG).
18:00 to 20:00
Happy hour
Closing with open networking.
Free ticket
R$ 0
Access to all talks, simultaneous sessions, coffee breaks and the business area. Seats limited to the theater's capacity.
Save my spotVIP ticket
For those who want a more strategic experience.
Exclusive networking with speakers and guests.
Reserved seating in the front rows and a fast pass at check-in.
VIP area with its own coffee and lounge.
25% discount voucher for the MDM Academy.
Event backpack, bottle and t-shirt.
Signed copy of the book Master Data Management (MDM): Fundamentos e Aplicações.
Closing happy hour.
Speakers
Who takes the stage in 2026.
Partial list, updated as speakers are confirmed.
Paulo Cordeiro
4MDG
Opening, group activity and closing. Author of the book Master Data Management (MDM): Fundamentos e Aplicações.
César Coelho
4MDG
Platform demo, alongside Flávio Souza.
Flávio Souza
4MDG
PDM and solution demo.
Camila Lopes
Kora Saúde
Master data is worth millions: how data quality protects revenue.
Leonardo Queiroz
Baruel
Behind the scenes of the Protheus to SAP migration.
Luís Rúdi
Sabesp
The power of a data program in the era of artificial intelligence.
Victor Chaves
GE HealthCare
The DUIMP product catalog: turning data into compliance.
Lucas Morrone
INSI
Your SAP S/4HANA project starts with data, not at go-live.
Gabriel Militão Lopes
GS1
Reliable data, intelligent business: the advantage of the global standard.
Vanessa Cavalcante
Banco BMG
Round table on governance, AI and data management.
Vanessa Domene
DNA Law
Impacts of the Tax Reform on the technology sector.
Antonio Muniz
Brasport
Antifragile AI.
Jéssica
4MDG
Supplier qualification in the tax era.
Quesia
4MDG
MDM Engineering and Data as a Service.
Raul
4MDG
The future of 4MDG.
Prof. Carlos Caldo
Consultant
Is data governance sick, or is it us who have not yet learned how to practice it?
Lucas Sanches
Agidesk
Process maturity: paths to understand your current stage and evolve.
José Herculano
Procurement specialist
How data governance reduces risk and protects millions in suppliers and contracts.
Gilka Alvarez
Consultant
Self-knowledge and human communication: the foundation of relationships that deliver results.
Sponsors
Who makes the edition happen.
DIAMOND
GS1 Brasil
GOLD
Agidesk · INSI · Soul Varejo
SUPPORT
Brasport · BRAngels · Home Agent · MDM Academy · QSoft
Diamond, gold and support tiers, plus a business area in the foyer.
Where it happens
Teatro Sabesp Frei Caneca
R. Frei Caneca, 569 — Consolação, São Paulo, SP, 01307-001
The venue changes with each edition, according to the event's size. Check the updated address before leaving home.
Contact
Want to sponsor or speak?
Sponsorship tiers, business area and call for talks. Tell us your interest and the event team will reply with the edition's materials.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000