Customer onboarding that is fast, secure and free of duplicate records.
Customer onboarding is the process of receiving, validating and approving customer registration before the first sale, verifying identity, tax data, risk and compliance. We automate this flow end to end on an MDM (Master Data Management) platform, with KYC (Know Your Customer), validation against official sources and deduplication, delivering customers ready and duplicate-free into your ERP and CRM.
160 clients trust us
A customer registered incorrectly means a rejected invoice, lost billing and a stalled sale
Pain
Customer master data starts out wrong and the company pays later.
Sales reps type whatever they can to avoid losing the order. The same tax ID is entered three times, with three sets of commercial terms and three credit limits. The address comes in incomplete and the delivery bounces back. The state registration is inactive and the invoice is rejected. When someone asks how much that customer actually buys, no one can answer.
Duplicate records that break the customer's history and credit limit
Rejected invoices due to inactive registration, wrong CNAE or mismatched address
Slow onboarding, with the customer waiting days to start buying
Registration fraud, when no one verified who is on the other side
How we solve it
Digital onboarding, with KYC and master data quality.
The customer fills it in once, the platform validates at the source, the rule decides and the record enters your systems clean. No rework for the sales team, no checking spreadsheets.
A short form, with fields and required entries defined by customer type and sales channel.
OCR reads the submitted documents and fills in the fields, so nobody retypes articles of incorporation or proof of address.
The sales team tracks progress and stops being a data entry desk.
Identity and business registration, ownership structure and tax status checked across more than 600 public sources.
Facematch and identity verification of the person in charge, with anti-fraud in the registration from the first contact.
Sanction and restriction lists checked to meet your compliance policy and LGPD.
State registration, Sintegra, Suframa, Simples Nacional and tax regime checked so the invoice clears on the first attempt.
Address normalized by postal code and IBGE municipality, e-mail and phone validated in the right format.
Data enrichment with company size, CNAE, shareholders and contact data the customer did not type.
Duplicate checking happens before the record is created, by document and by similarity of company name and address.
Headquarters, branches and economic group stay linked, with the single customer view (customer 360) that sales and credit need.
Record merging goes through the steward, with history logged for auditing.
Native integration with SAP, Oracle, TOTVS, Salesforce and the main systems on the market.
What changes in the registration flows back to the single source, instead of becoming one more version of the customer.
The same integration already serves supplier, material and reference data.
From the form to the approved customer, in a single flow.
Single customer view
Onboarding is the beginning. Customer 360 is the result.
An anti-fraud tool approves or rejects and closes the matter. An MDM keeps the customer master record alive after approval: the same record feeds sales, credit, billing and service, and continues to be revalidated for as long as the customer exists.
One record per customer
Headquarters, branch and corporate group linked in the same hierarchy, with spend and history consolidated.
Master data quality
Completeness, format and consistency rules measured by indicator, not by the team's perception.
Continuous monitoring
A change in registration, ownership or tax status triggers a reassessment of an already approved customer.
Technology
The same technology behind supplier qualification, applied to the customer.
Public source queries, document reading, identity verification, electronic signature and AI in the analysis. It is the same engine that runs in supplier qualification, with the policy and the flow of customer registration.
More than 600 public sources
Receita Federal, Simples Nacional, Sintegra, Suframa, certificates, sanctions lists and sources from other countries, all queried at the origin during KYC.
OCR for documents
Driver's license, ID, articles of incorporation, proof of address and invoices are read and become registration fields, with no re-typing.
Facematch
Identity verification of the responsible party, comparing selfie and document, so you know the person on the other side is who they claim to be.
Generative AI in analysis and fraud prevention
The AI reads the entire registration, points out inconsistencies between documents and official sources, flags suspicious fraud patterns and prepares the assessment so the analyst can decide faster.
Serasa and credit analysis
Score, restrictions and credit standing queried at Serasa within the flow, so you can define limits and commercial terms with verified data.
Electronic signature
Contracts, adhesion terms and privacy policies go out for electronic signature within the flow and come back attached to the registration.
WhatsApp and email
The invitation and the follow-up on pending items go through the channel your customer actually reads, and onboarding does not die in an inbox.
Revalidation job
Periodic routines re-query the sources and reopen the registration of any customer whose status has changed, with no control spreadsheet.
Ready for the tax reform
Customer records with the correct tax regime, CNAE, registration number and address are what support IBS and CBS assessment and credits in the operation.
We integrate with your CRM and your ERP
What sets us apart
Low-code flows, built your way.
Our low-code platform lets you build fields, rules and steps without programming. You design your company's onboarding: one flow for the small customer paying upfront, another for the chain that requires a contract and credit analysis, another for the marketplace. No off-the-shelf process.
Fields and rules created by those who understand the process, not by those who code
One flow per customer type, sales channel or country of operation
Change without a project: the policy changed, you adjust the flow the same day
No locked-in customization: no code blocking the next update
Beyond customers
The same flow serves everyone else entering your operation.
Teams that onboard customers usually need to assess more people: sales reps, commercial representatives, channel partners, distributors, carriers, resellers and franchisees. All of them go through the same registration, verification and approval engine, with the flow and the policy of each relationship.
Step by step
How to onboard a customer in five steps.
01
Invitation
Sales sends the link and the duplicate check already runs on the document provided.
02
Self-registration
The customer fills in the data and submits documents through the portal, on mobile or desktop.
03
KYC and validation
Identity, tax status, address and risk verified against official sources.
04
Approval
Workflow with credit, tax and compliance approval levels, and a complete audit trail.
05
Activation
Customer published to the ERP and the CRM, ready to buy, be invoiced and be monitored.
Sales, credit and tax in the same flow, each at its own step, with no back-and-forth email.
How many of your active customers are duplicated or have an invalid tax registration right now? The free diagnostic answers that in a few days.
Get the free diagnosticContact
Start with a diagnostic of your customer base.
We show you duplicates, incomplete records and active customers with irregular registration status. No commitment.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000
It is the process of receiving, validating and approving a customer record before the first sale, verifying identity, tax data, address, risk and compliance, and publishing the record in the ERP and the CRM.
Know Your Customer: the set of checks on identity, registration status, corporate ties and risk that confirms who your company is doing business with. In 4MDG's digital onboarding, KYC runs inside the flow, querying official sources and storing the evidence.
By deduplicating before the record is created. The platform compares document, legal name, address and contact by similarity, alerts the user at the moment of registration and routes ambiguous cases to the steward to decide, with the merge history stored.
It depends on your policy. Simple records, with all automatic validations approved, can be released immediately. Cases that require credit or compliance analysis follow the workflow with approval levels, deadlines and notifications.
Yes, natively. We integrate with SAP, Oracle, TOTVS, Salesforce, Microsoft Dynamics and the main systems on the market. The approved customer enters clean, standardized and free of duplicates, and the same integration serves the other master data domains.
Yes. There are flows and data sources for both: identity documents, background checks and identity verification for individuals; business registration, ownership structure, state registration and certificates for companies.