Digital onboarding KYC and anti-fraud at signup Customer deduplication Single customer view

Customer onboarding that is fast, secure and free of duplicate records.

Customer onboarding is the process of receiving, validating and approving customer registration before the first sale, verifying identity, tax data, risk and compliance. We automate this flow end to end on an MDM (Master Data Management) platform, with KYC (Know Your Customer), validation against official sources and deduplication, delivering customers ready and duplicate-free into your ERP and CRM.

160 clients trust us

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A customer registered incorrectly means a rejected invoice, lost billing and a stalled sale

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Sales team stuck because of an incomplete customer record

Pain

Customer master data starts out wrong and the company pays later.

Sales reps type whatever they can to avoid losing the order. The same tax ID is entered three times, with three sets of commercial terms and three credit limits. The address comes in incomplete and the delivery bounces back. The state registration is inactive and the invoice is rejected. When someone asks how much that customer actually buys, no one can answer.

Duplicate records that break the customer's history and credit limit

Rejected invoices due to inactive registration, wrong CNAE or mismatched address

Slow onboarding, with the customer waiting days to start buying

Registration fraud, when no one verified who is on the other side

How we solve it

Digital onboarding, with KYC and master data quality.

The customer fills it in once, the platform validates at the source, the rule decides and the record enters your systems clean. No rework for the sales team, no checking spreadsheets.

Analyst reviewing the customer record before approval

From the form to the approved customer, in a single flow.

Customer master data connected to the company's systems

Single customer view

Onboarding is the beginning. Customer 360 is the result.

An anti-fraud tool approves or rejects and closes the matter. An MDM keeps the customer master record alive after approval: the same record feeds sales, credit, billing and service, and continues to be revalidated for as long as the customer exists.

One record per customer

Headquarters, branch and corporate group linked in the same hierarchy, with spend and history consolidated.

Master data quality

Completeness, format and consistency rules measured by indicator, not by the team's perception.

Continuous monitoring

A change in registration, ownership or tax status triggers a reassessment of an already approved customer.

Technology

The same technology behind supplier qualification, applied to the customer.

Public source queries, document reading, identity verification, electronic signature and AI in the analysis. It is the same engine that runs in supplier qualification, with the policy and the flow of customer registration.

More than 600 public sources

Receita Federal, Simples Nacional, Sintegra, Suframa, certificates, sanctions lists and sources from other countries, all queried at the origin during KYC.

See the source catalog →

OCR for documents

Driver's license, ID, articles of incorporation, proof of address and invoices are read and become registration fields, with no re-typing.

Facematch

Identity verification of the responsible party, comparing selfie and document, so you know the person on the other side is who they claim to be.

Generative AI in analysis and fraud prevention

The AI reads the entire registration, points out inconsistencies between documents and official sources, flags suspicious fraud patterns and prepares the assessment so the analyst can decide faster.

Serasa and credit analysis

Score, restrictions and credit standing queried at Serasa within the flow, so you can define limits and commercial terms with verified data.

Electronic signature

Contracts, adhesion terms and privacy policies go out for electronic signature within the flow and come back attached to the registration.

WhatsApp and email

The invitation and the follow-up on pending items go through the channel your customer actually reads, and onboarding does not die in an inbox.

Revalidation job

Periodic routines re-query the sources and reopen the registration of any customer whose status has changed, with no control spreadsheet.

Ready for the tax reform

Customer records with the correct tax regime, CNAE, registration number and address are what support IBS and CBS assessment and credits in the operation.

See the tax reform readiness →

We integrate with your CRM and your ERP

Salesforce HubSpot Microsoft Dynamics CRM Pipedrive SAP CRM Zoho CRM SAP Oracle TOTVS Protheus Senior Mega Sankhya Serasa Assinatura eletrônica Salesforce HubSpot Microsoft Dynamics CRM Pipedrive SAP CRM Zoho CRM SAP Oracle TOTVS Protheus Senior Mega Sankhya Serasa Assinatura eletrônica

What sets us apart

Low-code flows, built your way.

Our low-code platform lets you build fields, rules and steps without programming. You design your company's onboarding: one flow for the small customer paying upfront, another for the chain that requires a contract and credit analysis, another for the marketplace. No off-the-shelf process.

Fields and rules created by those who understand the process, not by those who code

One flow per customer type, sales channel or country of operation

Change without a project: the policy changed, you adjust the flow the same day

No locked-in customization: no code blocking the next update

Onboarding flow configured by stages in the low-code platform

Beyond customers

The same flow serves everyone else entering your operation.

Teams that onboard customers usually need to assess more people: sales reps, commercial representatives, channel partners, distributors, carriers, resellers and franchisees. All of them go through the same registration, verification and approval engine, with the flow and the policy of each relationship.

Vendedores Representantes comerciais Parceiros comerciais Distribuidores e revendas Transportadoras Franqueados Motoristas e prestadores

See third-party management →

Step by step

How to onboard a customer in five steps.

01

Invitation

Sales sends the link and the duplicate check already runs on the document provided.

02

Self-registration

The customer fills in the data and submits documents through the portal, on mobile or desktop.

03

KYC and validation

Identity, tax status, address and risk verified against official sources.

04

Approval

Workflow with credit, tax and compliance approval levels, and a complete audit trail.

05

Activation

Customer published to the ERP and the CRM, ready to buy, be invoiced and be monitored.

Sales and data teams following the customer onboarding

Sales, credit and tax in the same flow, each at its own step, with no back-and-forth email.

How many of your active customers are duplicated or have an invalid tax registration right now? The free diagnostic answers that in a few days.

Get the free diagnostic

Contact

Start with a diagnostic of your customer base.

We show you duplicates, incomplete records and active customers with irregular registration status. No commitment.

+55 11 4113-2510 atendimento@4mdg.com.br

Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000

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Common questions

Questions about customer onboarding? Start here.

Talk to a specialist