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MDM for retail: a large assortment, master data under control.
In retail, the assortment changes every week and product master data can't keep up. 4MDG delivers retail MDM (Master Data Management): standardized product, supplier, and reference data, with no duplicates, integrated with the ERP, POS, and digital channels.
Trusted by 160 clients
Integrations
The sector's pain
Dirty data across thousands of SKUs becomes empty shelves and pricing errors at the POS.
A new item comes in rushed, with a free-text description and no attributes. Weeks later nobody finds the product in search, category reports don't add up, and replenishment misses.
With an assortment in the tens of thousands of items, the problem can't be solved by hand.
How 4MDG solves it
Each domain handled with the right solution.
Standardized product master data
Rule-based descriptions, category attributes, and deduplication before the item reaches the POS.
Material standardization (PDM) →Verified suppliers
Qualification with certificates, sanctions, and tax status checked at the source.
Supplier qualification →Reference data under control
Categories, units, codes, and classifications maintained in one place.
Data domains →Scale with AI
ADAM classifies, suggests product classification and UNSPSC, and flags similar items for the steward to decide.
ADAM · AI applied to master data →Proof
241k
materials migrated with data cleansed and under governance
Reference migration
In a reference migration from ECC to S/4HANA, 4MDG migrated 241 thousand materials, 59 thousand suppliers, and 13 thousand customers with data cleansed and under governance.
More cases
Assortment under control, from supplier to POS.
Wella Company
−84% in material SLA
Master data operated by 4MDG as Data as a Service, with materials going from 19 to 5 days.
Softys
Automatic integration with SAP
An integration model across areas and with SAP, meeting security standards.
Data as a Service
Materials −10 days
Post-service measurement of the assisted operation: customers −5 days and suppliers −6 days.
GS1 standards
GTIN and CNP: the same code from manufacturer to POS.
In retail, the code is what ties together supplier, shelf, checkout, and e-commerce. 4MDG governs GS1 identifiers in product master data and uses the national GS1 base to check and enrich items received from suppliers.
GTIN validated at entry
Check digit, uniqueness, and packaging hierarchy links verified before the item reaches the POS.
CNP (Cadastro Nacional de Produtos)
Lookups against GS1 Brasil's CNP to confirm and enrich the description, brand, packaging, and attributes of products submitted by suppliers.
GLN and supplier data exchange
Location identification and standardized logistics data for EDI, receiving, and replenishment.
Items registered from manufacturer data, checked against the GS1 base, and published once to the ERP, POS, and digital channels — instead of three versions of the same product.
How it works
From diagnostic to governed data, in waves.
01
Diagnostic of the assortment and supplier master data.
02
Definition of the category taxonomy and mandatory attributes.
03
Batch cleansing and deduplication.
04
Integration with the ERP, POS, and digital channels.
05
Continuous governance, with an approval flow for new items.
Contact
Let's look at your data before proposing anything.
A specialist analyzes your scenario and shows the current state of master data in your sector. No commitment.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000
Common questions