Consumer goods (CPG)
MDM for consumer goods: the same product across every channel.
In consumer goods, inconsistent product data across channels leads to stockouts, returns and friction with retailers. We manage the MDM (Master Data Management) of your portfolio: SKU, GTIN, technical specifications and supplier, with single, standardized information integrated into SAP.
160 clients trust us
Integrations
The industry pain
Retail demands accurate product data. The digital channel demands the same, in another format.
SKUs described differently in each system, missing GTINs, assortment that doesn't match between the distribution center and the channel. Each area keeps its own spreadsheet and none of them is the source.
The result shows up in stockouts, in returns and in the negotiation lost because the data didn't support the proposal.
How we solve it
Every domain handled with the right solution.
Single product record
SKU, GTIN, spec sheets and commercial attributes kept in one place and distributed to every channel.
PIM · product information →Standardized MRO materials
Parts, maintenance supplies and indirect items described in a single standard, deduplicated and classified — less idle stock and fewer emergency purchases on the plant floor.
Material standardization (PDM) →Approved supplier
Tax standing, certificates and capacity verified before the first order.
Supplier approval →Tax and procurement classification
Correct product classification and UNSPSC item by item, supported by ADAM and validated by your tax team.
ADAM · AI applied to master data →Integration with ERP and channels
Governed publishing to ERP, CRM, WMS and data lake, with versioning and change log.
Capabilities and architecture →Proof
−87%
in supplier registration SLA
Wella Company
With 100% of records managed by us in Data as a Service and SAP S/4HANA ERP, Wella cut its customer SLA by 78%, its supplier SLA by 87% and its material SLA by 84%: suppliers went from 9 to 5 days, materials from 19 to 5 and customers from 8 to 4.
More in industry
Consumer goods, hygiene and beauty.
Softys
Automatic integration with SAP
“The 4MDG software presented a model of automatic integration between areas and with SAP, complying with security standards.” — Daniela Majzoub, ASAP Manager.
Wella Company
Data as a Service
100% of customer, supplier and material records operated by 4MDG, with 56% continuous improvement.
Proof of scale
241 thousand materials migrated
Reference migration from ECC to S/4HANA with cleansed data and under governance.
GS1 standards
GTIN, GLN and CNP: the product identified the way retail expects.
Consumer goods depend on standardized identification. We treat GS1 identifiers as governed fields of the product record, with validation, uniqueness and distribution to the channels.
GTIN and packaging hierarchy
GTIN for the consumer unit, the case and the pallet, with check digit validation, uniqueness and links between the levels.
CNP (Cadastro Nacional de Produtos)
The record is prepared for GS1 Brasil's CNP, with the product attributes, images and packaging data the national database requires.
GLN and logistics data
Location identification, weight, dimensions and purchase multiple standardized for EDI and for your customer's distribution center.
With GS1 identifiers governed inside the MDM, the data that goes to the CNP, to EDI and to e-commerce comes from the same approved record. No parallel spreadsheet per channel.
How it works
From diagnosis to governed data, in waves.
01
Diagnosis of the product master data and the assortment.
02
Definition of the taxonomy, the mandatory attributes and the description standard.
03
Cleansing, deduplication and enrichment of the portfolio.
04
Integration with the ERP and the sales channels.
05
Continuous governance, with rules for creating new SKUs.
Contact
Let's look at your database before proposing anything.
A specialist analyzes your scenario and shows the current state of the sector's records. No obligation.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000
Common questions