Partnership · niche and middle-market ERPs
Add MDM to your ERP and take data governance to mid-sized companies.
For niche and middle-market ERP vendors, 4MDG is the data layer that was missing: we don't compete with your ERP, we make sure records arrive right in it. Together, we take qualification, standardization and cleansing — today a reality in large enterprises — to the mid-sized companies in your installed base.
Why it matters
The software is rarely to blame when the project slips.
The data is. And that's exactly where your implementation team loses hours.
68% of implementations
miss their expected objectives. Panorama Consulting, 2025.
38% of failures
come from bad data in migration. Panorama Consulting.
189% overrun
on average project budgets. Panorama / Godlan, 2026.
How 4MDG solves it
Clean data before the load and clean after go-live.
Clean data before the load
Cleansing, deduplication and standardization at the source, before the item enters your ERP.
Auditable mapping
Documented transformation rules, with traceability per object.
Governance that doesn't depend on one person
Rules at entry, workflow with approval levels and tracked indicators.
The ERP's entry layer
After go-live, the platform becomes the door through which records are born.
Implementation models
Three formats, to match how you deliver.
The commercial model is set case by case, by scope and volume.
Templated
A platform pre-configured for your ERP's reality, with go-live in 30 to 60 days.
Traditional
Implementation led by 4MDG, in 3 to 4 months.
Via partner (whitelabel)
Your consultancies implement, with or without their own brand, with a markup they define. See Whitelabel →
No setup fee, no user limit and a lookup allowance included in all three models.
The typical ICP is the mid-sized company, with revenue between R$ 50 and R$ 200 million and master data in a shared services center.
What each side gains
For the ERP and for the implementer.
Go-live on time
Fewer projects in recovery and fewer surprises mid-schedule.
Fewer support tickets
Wrong records stop turning into incidents in the first weeks of operation.
A stronger proposal
A solved data layer sets your offer apart from the competition.
Recurring revenue
Subscription on the installed base, plus cleansing and migration workstreams.
Fewer hours cleaning spreadsheets
The implementation team focuses on what it does best, not on fixing records.
A new billable line
Cleansing, migration and governance enter your projects' scope.
Why now
Tax Reform: master data is no longer back-office.
Suppliers and materials have become tax risk. A compliant supplier secures credit recovery; materials with the right NCM avoid disallowed credits and rework. ERP implementers will hear this from clients in 2026.
In the workshop we map your installed base and choose a pilot.
The journey
From the first conversation to joint go-to-market.
STAGE 01
Strategic alignment
We understand your portfolio, your client base and where the data layer fits.
STAGE 02
Formalization
Agreement and NDA signed, with the commercial model defined for the partnership type.
STAGE 03
Onboarding and training
Team trained and certified by MDM Academy, with co-marketing materials ready.
STAGE 04
Pilot project
A real implementation at a client in your base, closely supported by 4MDG.
STAGE 05
Joint go-to-market
Offer live, with sales support and a joint action agenda.
120 to 180 days
The average time from first conversation to joint operation running.
Contact
Shall we map your installed base?
A 45-minute workshop with the channel team: we look at your clients' profile, choose a pilot and define the implementation model.
Av. Queiroz Filho, 1700, Torre E, Conjuntos 715 a 718
Vila Leopoldina, São Paulo, SP, 05319-000
FAQ