Glossário
Golden record
A golden record is the single trusted record of an entity — a customer, a supplier, a material — built from every version of it scattered across systems. It is not the newest or the most complete copy: it is the result of rules that state, field by field, which source prevails.
In practice
What this changes in your master data
Rules per field, not per record
The address may come from the tax system and the contact from the CRM. Defining precedence field by field is what avoids choosing between two incomplete records.
It preserves provenance
A golden record does not erase the versions: it points to them. Whoever audits needs to know where each value came from.
Questions
Frequently asked questions about this term
The question it answers is operational: when two systems disagree on a tax ID, an address or a unit of measure, which one wins? Without a golden record, each report picks a different answer and reconciliation becomes recurring manual work.
No. A single database is where the data lives; the golden record is the version of it that prevails. A company can have several systems and one golden record per entity.
By the number of conflicts resolved by rule rather than by a person, and by the drop in divergence between systems. Both are countable.
Keep going
Related terms
MDM (Master Data Management) · deduplicacao · dado-mestre